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Lester
Beall: Trailblazer of American Graphic Design
Lester
Beall, who died in 1969, was the first graphic designer
to receive a
one-man exhibit at the Museum of Modern Art
(in 1937) and was awarded the 1993 Lifetime
Achievement Award by the American Institute of Graphic Artists, a sign of his
importance in American graphic design. In full color, this book documents the
work of his pioneering 44-year career—advertising, corporate-identity programs,
product styling, packaging, exhibits, murals, annual reports, posters, books,
and magazines for a wide range of clients, including the U.S. government, the
International Paper Company, Martin Marietta Corporation, and many others.
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