Andrew M. Herbert, Ph.D. 

Associate Dean, College of Liberal Arts, RIT 

I have been serving as Associate Dean for the College of Liberal Arts since early in 2017. I have been at RIT since 2002. In December, 2008 I took over as Chair of the Department of Psychology. For more information on our Department, please go to the RIT Psychology page.

My research interests are in visual perception and related fields. I have examined different visual illusions, spent a lot of time trying to understand the perception of bilateral symmetry, and I am interested in the timing and cortical loci of different perceptual and cognitive processes. 

Work with students includes research on the perception of faces and facial expressions. This includes examining the relative salience of different facial expressions, and stems from work completed by Dr. Paula Beall (now at the University of Denver). Paula completed her Ph.D. with me examining a modified Stroop task to assess the automaticity of facial expression processing (see publications below). 

I collaborate with Dr. Jeff Pelz and others in the Multidisciplinary Vision Research Lab (MVR Lab) housed in the Carlson Center for Imaging Science at RIT. This interdisciplinary lab hosts researchers in Psychology, Imaging Science, computing and the NTID. We have examined eye movements during change detection and responses to emotional faces among other things. I have a longstanding interest in how we perceive colour and objects.

I graduated with a B.Sc. in Biology from McGill University in Montreal, then after a time in the real world I completed an M.A. and Ph.D. at the University of Western Ontario in Psychology. I worked with the late (and greatly missed) Keith Humphrey on a variety of projects. I spent two years working with Daphne McCulloch and Eric Brodie at Glasgow Caledonian University in Scotland. Then I worked with Jocelyn Faubert at the University of Montreal. I spent three years at the University of North Texas, running the Cognitive Neuroscience Lab in the Department of Psychology there.


Sutton, T. M., Herbert, A. M., & Clark D.* (2019, published online). Valence, Arousal, and Dominance Ratings for Facial Stimuli. Quarterly Journal of Experimental Psychology.

Herbert, A. M. (2018). Book Review: Johan Wagemans, The Oxford Handbook of Perceptual Organization, Quarterly Journal of Experimental Psychology.

Cattaneo, Z., Bona, S., Bauer, C., Silvanto, J., Herbert, A. M., Vecci, T., & Merabet, L. B. (2014). Symmetry detection in visual impairment: Behavioral evidence and neural correlates. Symmetry, 6, 427-433. doi:10.3390/sym6020427

Cattaneo, Z., Bona, S., Monegato, M., Pece, A., Vecchi, T., Herbert, A. M., & Merabet, L. B. (2014). Visual symmetry perception in early onset monocular blindness. Visual Cognition, 22, 963-974.  DOI: 10.1080/13506285.2014.938712

Bona, S., Herbert, A., Toneatto, C., Silvanto, J., & Cattaneo, Z. (2014). The causal role of the lateral occipital complex in visual mirror symmetry detection and grouping: an fMRI-guided TMS study. Cortex, 51, 46-55.

Bohannon*, L.S., Herbert, A.M., Pelz, J.B., Rantanen, E.M..(2013) Eye contact and video-mediated communication: A review, Displays, 34, 177-185.

Cattaneo, Z., Vecchi, T., Fantino, M., Herbert, A. M., & Merabet, L. B. (2013). The effect of vertical and horizontal symmetry on memory for tactile patterns in late blind individuals. Attention, Perception & Psychophysics, 75, 375-382 doi:10.3758/s13414-012-0393-x

Cattaneo, Z., Mattavelli, G., Papagno, C., Herbert, A. M., & Silvanto, J. (2011). The role of the human extrastriate visual cortex in mirror symmetry discrimination: A TMS-adaptation study. Brain and Cognition, 77, 120-177. doi:10.1016/j.bandc.2011.04.007

Beall, P. M. & Herbert, A. M. (2008). The face wins: Stronger automatic processing of affect in facial expressions than words in a modified Stroop task, Cognition & Emotion, 22, 1613-1642.

McCulloch, D. L., Bradnam, M. S., Day, R. E., Dutton, A. M., Herbert, A. M., Mackie, R. T., McDaid, G. J., Napier, A., Phillips, S., Saunders, K. J., & Shepherd, A. J. (2007). A visual skills inventory for children with neurological impairments. Developmental Medicine and Child Neurology, 49, 757-763.

Herbert, A. M. (2007). How I Teach Experimental Psychology. in "Developing & Sustaining a Research-Supportive Curriculum: A Compendium of Successful Practices." edited by Karukstis, K. K. & Elgren, T. E.. Council on Undergraduate Research, Washington, DC. pp. 113-115.

Herbert, A. M., Beall, P. M., & Faubert, J. (2005). Ambiguous depth planes: Perceiving depth from motion. Perception, 34, 757-759.

Henderson, R. M., McCulloch, D. L., & Herbert, A. M. (2003). Event-related potentials (ERPs) to schematic faces in adults and children. International Journal of Psychophysiology, 51, 59-67.

Herbert, A. M., Overbury, O., Singh, J. & Faubert, J. (2002). Aging and bilateral symmetry detection. Journal of Gerontology: Psychological Sciences, 57B, P241-P245.

Henderson, R. M., McCulloch, D. L., Herbert, A. M., Robinson, P. H., & Taylor, M. J. (2000). Visual event-related potentials in children with phenylketonuria. Acta Paediatrica, 89, 52-57.

Herbert, A. M., Brodie, E. E., & Faichney, A. (1999). Assessment of cognitive changes following coronary artery bypass surgery. Coronary Health Care, 3, 145-152.

Barrett, B. T., Whitaker, D., McGraw, P. V., & Herbert, A. M. (1999). Discriminating mirror symmetry in foveal and extra-foveal vision. Vision Research, 39, 3737-3744.

Faubert, J., & Herbert, A. M. (1999). The peripheral drift illusion: A motion illusion in the visual periphery. Perception, 28, 617-622.

Herbert, A. M., Gordon, G. E., & McCulloch, D. L. (1998). A "passive" event-related potential? International Journal of Psychophysiology, 28, 11-21.

Dakin, S. C. & Herbert, A. M. (1998). The spatial region of integration for visual symmetry detection. Proceedings of the Royal Society of London (Series B), 265, 659-664.

Gurnsey, R, Herbert, A. M., & Kenemy, J. (1998). Bilateral symmetry embedded in noise is detected accurately only at fixation. Vision Research, 38, 3795-3803.

Humphrey, G. K., Herbert, A. M., Hazlewood, S., & Stewart, J. A. D. (1998). The indirect McCollough effect: An examination of an associative account. Perception & Psychophysics, 60, 1188-1196.

Ridder, W. H. III, McCulloch, D., & Herbert, A. M. (1998). Stimulus duration, neural adaptation, and sweep visual evoked potential acuity estimates. Investigative Ophthalmology & Visual Science, 39, 2759-2768.

Herbert, A. M., & Humphrey, G. K. (1996). Bilateral symmetry detection: Examining a "callosal" hypothesis. Perception, 25, 463-480.

Humphrey, G. K., Symons, L. A., Herbert, A. M., & Goodale, M. A. (1996). A neurological dissociation between shape from shading and shape from edges. Behavioural Brain Research, 76, 117-125.

Herbert, A. M., Humphrey, G. K., & Jolicoeur, P. (1994). The detection of bilateral symmetry: Effects of surrounding frames. Canadian Journal of Experimental Psychology, 48, 140-148.

Humphrey, G. K., Herbert, A. M., Symons, L. A., & Kara, S. (1994). McCollough Effect to "form": A local phenomenon. Journal of Experimental Psychology: General, 123, 86-90.

Humphrey, G. K., Skowbo, D., Symons, L. A., Herbert, A. M., & Grant, C. (1994). Text-contingent color-aftereffects: A re-examination. Perception and Psychophysics, 56, 405-413.

Herbert, A. M. (1993). Cochlear implants: What they are, how they work, and what they tell us. Western Journal of Graduate Research, 4, 66-78.

Conference Presentations 

Herbert, A. M., Baschnagel, J. B., Gordon, M. E., & McDonald, Z. (2016). Augmented reality HUDs: Warning signs and driver situation awareness. Presented at the OSA Fall Vision Meeting, October, 2016, Rochester, NY.

Schenkel, L. S., Towne, T. L., Herbert, A. M., & Pelz, J. B. (2015). Errors in identifying emotion in body postures and facial expressions among youth with pediatric bipolar disorder. Presented at the 17th Annual Conference of the International Society for Bipolar Disorders, June, 2015, Toronto, Canada.

Wang, Y., Geigel, J., & Herbert, A. (2013). Reading Personality: Avatar vs. human faces. Submitted to SIGGRAPH 2013, July, Anaheim, CA.

Bona, S., Herbert, A., Toneatto, C., Silvanto, J., Cattaneo, Z. (2013). The right (but not the left) lateral occipital complex is causally implicated in visual mirror symmetry detection: An fMRI-guided TMS study. Poster presented at the 5th International Conference on Non-Invasive Brain Stimulation, 19-21 March, 2013, Leipzig, Germany.

Bona, S., Herbert, A., Toneatto, C., Silvanto, J., Cattaneo, Z. (2013). The right (but not the left) lateral occipital complex is causally implicated in visual mirror symmetry detection: an fMRI-guided TMS study. Talk at the 31st European Workshop on Cognitive Neuropsychology, 20-25 January, Bressanone, Italy. 

Fantino, M., Herbert, A., Cattaneo, Z., Vecchit, T. (2012) Detection of vertical mirror symmetry in acquired blindness. Poster presented at the 13th European Workshop on Imagery and  Cognition, June 20-22, Bochum, Germany.

Baschnagel, J.S. & Herbert, A.M. (2011). Designing a paradigm for the analysis of consumer experience using mobile eye-tracking and psychophysiology. Presented at the CEIS Unversity Technology Showcase, April 6, 2011, Rochester, NY.

Schenkel, L. S., Lajudice, C., Towne, T., Walders, K., Bigelow, J., Burnash, D., Herbert, A. M. & Pelz, J. (2010). Atypical Visual Scanning for Emotional Faces and Social-Cognitive Impairments in Pediatric Bipolar Disorder. Presented at the Annual Meeting of the American Academy of Child and Adolescent Psychiatry (AACAP) in New York, NY,  Oct. 26-31 2010.

Wagner, S. M., Schenkel, L.S., Burton, M. M., Towne, T. L., Herbert, A. M., & Pelz, J. B. (2009). Analysis of visual scanning using eye tracking during facial emotion recognition tasks in adults with manic and depressive symptoms. Presented at the 18th Annual Undergraduate Research Symposium, August, 2009, RIT, Rochester, NY.

Pelz, J. B., Purington, J., Herbert, A. M. (2009). Travel gaze? Re-examining gaze behavior during locomotion. Presented at the 9th Annual Meeting of the Vision Sciences Society, May, 2009, Naples, FL.

Stefano, L. & Herbert, A. M. (2008). Screen versus hard-copy: Reading faster from and LCD Monitor than paper.  Presented at the annual Object Perception, Attention and Memory Symposium at The Psychonomic Society Meeting, November, 2008, Chicago, IL.

Herbert, A. M., Stefano, L., Conley, T. L. & Pelz, J. B. (2008). Re-examining the preferential detection of negative stimuli: Better performance for positive faces. Presented at the Optical Society of America Fall Vision Meeting, October, 2008, Rochester, NY.

Purington, J. T., Pelz, J. B., & Herbert, A. M. (2008). Re-examining gaze behavior during locomotion. Presented at the Schmitt Neuroscience Symposium: Sensory Integration in Navigation and Communication, October, 2008, Rochester, NY.

Conley, T. L., Pelz, J. B., & Herbert, A. M. (2007). Change blindness and target saliency. Presented at the 16th Annual RIT Undergraduate Research Symposium, August, 2007.

Herbert, A. M., Pelz, J. B., Calderwood, L., Cook, M., Curtis, M., DeAngelis, C. & Garrison, B. (2006). Searching for symmetry: Eye movements during a difficult symmetry detection task. Presented at the Optical Society of America Fall Vision Meeting, October, 2006, Rochester, NY.

Louten, C. J., Pelz, J. B., Herbert, A. M., & Rosen, M. R. (2006). Eye-tracking studies in visual search and image-based cueing. Presented at International Congress of Imaging Science, Rochester, NY, May 2006. 

and more, but those are ancient history

last modified March 2019