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Ford & Google Ride Autonomous Vehicle Concept

screen for the Ford Autonomous Vehicle Concept

Goal

As autonmous, self-driving vehicles become the norm in the year 2050, car companies will begin to struggle selling cars as consumers forgo insurance and the risks associated with being on the road. So, I chose Ford as the surrounding brand

Final Gem

Now that Ford Motor Company only has two regular vehicles in their line, the company is in need of a solution for the autonomous versions of these vehicles that can be lent to services such as Uber & Lyft. By bringing out these self-driving cars to consumers as a service, Ford Motor Company will be able to make an enormous profit by responding to this new phenomenon



Car crash image

Photo courtesy of Pixabay, VladArtist

Allstate image

Photo courtesy of Allstate Insurance

Background Information: The Senario (and "Why?") of This Project

Here is the senario taken from the official project directions written by New Media Design Professor Joel Rosen:

"Over 70K people die in traffic fatalities in the US every year. Over 90% of the accidents are the result of human errors. As systems capable of safely managing transportation are developed, the human role in operating individual vehicles will be reduced to that of the passenger, simply providing destinations and other requests. When faced with the prospect of relinquishing control of the vehicle, the passengers trust in the operating system must be substantial in order to accept the change..."

Reason for Choice of Brand & User Interface Style (The Response to the Problem)

Besides Ford being a classic car company, their blue color scheme and the fact that Ford was the first car company to include touchscreen interfaces in their vehicles was the main reason for choosing to build a solution around the Ford brand rather than the brands of other car manufacturers. Blue also symbolizes trust, peace, order, and loyalty in Psychology (Judy Scott-Kemmis, Empowerd By Color). As a result, this project was an opportunity to capitalize on Ford's color identity by making such a brand relevent to this soon to be reality

In the future, the color blue will represent a different kind of loyalty. Not to the insurance company or the driver, but to the vehicle itself


Sketch for project   Second sketch for project

It all started with drawings

To get an early idea of what my proposed design solution for Ford would look like, I did some preliminary sketches based on the manufacturer's current branding for their touchscreen based interface for their vehicles














*Proposed look for the speech icon when registering what a rider is saying

Workflow (Procedural Process)

Workflow for project

User Stories

user stories for project

Wireframes

Wireframe screen 1
Wireframe screen 2
Wireframe screen 3
Wireframe screen 4

Preliminary Comps

Preliminary comp screen 1
Preliminary comp screen 2
Preliminary comp screen 3
Preliminary comp screen 4

Final Comps

Comp screen 1
Comp screen 2
Comp screen 3
Comp screen 4

Click to view PDF

Project Deck (Click to View)