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Design Definitions

Oxford Dictionary
“ the word designer entered the English language in 1662, meaning one who makes designs or patterns for the manufacturer or constructor.”

Paul Rand
“ Good design, good typography is a function of information and inspiration, of the conscious and unconscious, of yesterday and today, of fact and fantasy, work and play, craft and art.”

“ To design is much more than simply to assemble, to order, or even to edit; it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse.. To design is to transform prose into poetry.”

International Institute of Information Design
“ Design is the intellectual creative effort of an originator, manifesting itself in drawings or plans which include schemes and specifications.”

Krome Barratt
“ For design is about the making of things: things that are memorable and have presence in the world of the mind. It makes demand upon our ability both to consolidate information as knowledge and to deploy it imaginatively to creative purpose in the pursuit of fresh information.”

Will Burtin
“ The function of the designer is to increase the legibility of the world.”
Ladislav Sutnar

“ The designer must think first and work later.”
Will Burtin

“ The essential function of our profession in our society is to enhance and cultivate communications toward an easier understanding of ideas and complex problems, in the shortest possible time for higher visual and auditory retention of data.”

Ulm School of Design
“ Designing means creating order, means putting structure into an array of objects or signs, means reducing disorder and arranging elements into a whole that makes sense.”

Josef Albers
“ To design is to plan and to organize, to order, to relate and to control. In short it embraces all means of opposing disorder and accident. Therefore it signifies a human need and qualifies man’s thinking and doing.”

Charles Eames
“ Design is a plan for arranging elements in such a way as best to accomplish a particular purpose.”